Capital
Berlin
Currency
Euro
Languages
German
Population size
83.2M
Average Monthly Salary
€3000
EU
Since 1958
Region
Western-Europe
Gift Giving Norms
Practical, brand-focused swag typical
Major Corporate Gift Days
Christmas, New Year
Customs Complexity
Low
VAT - Standard Rate
19%
Duty Free Threshold
€150
Ave Duty Rate
2%
1. Employee Swag vs. Gifts
Under German tax law, items given to employees can be classified in different ways—commonly as tax-exempt (if work-related) or taxable (if considered personal perks). This falls under general rules for employee benefits (Sachbezüge), subject to certain exemptions and monthly/annual limits.
1.1 Swag for Employees
Work-Related (Generally Non-Taxable)
Necessary for the Job: Items required or strongly linked to an employee’s role (e.g., branded uniforms, safety gear, or equipment) typically do not count as a taxable benefit.
Low-Value Monthly Benefits: There’s a €50/month tax-free limit for certain non-cash perks (Sachbezug) in Germany (increased from €44 to €50 in 2022). If swag given to an employee fits within this monthly limit and the rules are properly observed, it may be fully exempt.
Practical Note: Many companies add a visible company logo to apparel or everyday work accessories (like water bottles, pens, notebooks) to reinforce they’re part of standard office or brand identity—helping classify them more clearly as “work-related” or a low-value perk.
Gifts (Potentially Taxable)
If swag does not qualify as work-related—or if it exceeds certain monthly or annual thresholds—then it may be deemed a taxable benefit. Typically, the employer can choose to:
Pay a Flat-Rate Tax (Pauschalsteuer): Instead of adding the item’s value to the employee’s wage, the company can cover a flat tax (usually 30%) on non-cash benefits.
Add It to the Employee’s Taxable Income: The gift’s fair market value counts toward the employee’s wages, increasing their income tax base.
1.2 Gifts for Non-Employees (Clients, Partners, Event Attendees)
Tax & Deductibility
Business gifts to external recipients are tax-deductible up to €35/year per recipient if properly documented. Anything above €35 per year per individual is generally non-deductible.
Compliance & Anti-Bribery
High-value or frequent gifts can trigger scrutiny, especially in heavily regulated industries (e.g., healthcare, finance). Always keep thorough records, and ensure gift policies are transparent.
1.3 Marketing Swag
Branded swag used primarily for promotional or marketing purposes—such as giveaways at trade fairs—often falls under marketing expenses rather than gifts. Proper documentation (invoices, event details, target audience) can help justify these costs as promotional rather than personal gifts.
2. Shipping, Customs & Duties
2.1 Shipping
2.2 Importing
Import Duties & VAT:
For non-EU imports, customs duties may apply above the €150 threshold, and 19% German VAT is levied on the sum of (value + shipping + duties).
Paperwork & Clearance:
A commercial invoice and correct HS codes are essential for accurate customs processing.
2.3 DDP vs. DAP
Delivered Duty Paid (DDP)
The sender covers duties and VAT upfront.
Delivered At Place (DAP)
The recipient handles duties and VAT upon arrival, reducing costs for the sender but potentially causing delays.
2.4 With Monday Merch
Since our warehouse is in Rotterdam, The Netherlands, no customs duties or import charges apply to goods sent elsewhere in the EU. This simplifies both costs and paperwork. Additionally, our swag consultants advise on VAT applications for your company, if there are any.
3. Cultural & Local Etiquette
3.1 Swag customs
4. Sustainability & Local Regulations
4.1 Sustainability & Regulations
5. HR & Employee Relations Considerations
5.1 HR & Employee Relations
6. Summary and Key Takeaways
6.1 Summary & Takeaways
7. Frequently Asked Questions
7.1 Questions & Answers
Is uniform distribution taxable?
No, if purely needed for work; personal-value items might be taxed as a benefit.
B2B gift deductibility?
Yes, up to certain value limits (often €35/year per recipient).
Cultural pointer?
Germans prize practicality and thorough documentation—avoid appearing too lavish.
