How Nolimit City & Monday Merch Drive Global Merch and Fan Engagement
Monday Merch partnered with Nolimit City to launch a global merch store and manage end-to-end merchandise for events, brand moments, and fans worldwide.
Mike Saliba
Head of Marketing | Evolution RNG
About Nolimit City
Nolimit City (NLC), part of Evolution, is a leading online casino platform and game developer known for pushing boundaries in the gaming world. With teams across Malta, Sweden, India, and Romania, Nolimit City brings together some of the industry’s brightest minds and most daring creative talent. Their games are famous for highly volatile math models, bold themes, and innovative gameplay mechanics known as xMechanics, redefining what slot games can be and consistently smashing player expectations.
Innovative, young, and ambitious, Nolimit City has built its platform entirely in-house. The result is a robust, scalable engine designed to handle high volumes of play and social interaction across desktop and mobile. This is supported by a flexible back office and bonus toolbox that can be tailored to each operator’s needs.
The Challenge: Scaling Merch Without the Headache
In March 2024, Nolimit City approached Monday Merch with a growing need for high-quality branded products that matched their bold creative identity. As the brand continued to expand its presence across events, partnerships, and its fan community, they were looking for a partner who could manage merchandise end to end, without adding operational complexity to their fast-moving team.
Their key needs included:
Merchandise for events and industry appearances
Corporate gifts aligned with their distinctive brand identity
An open online merch store for fans worldwide
A scalable setup that could handle sourcing, logistics, and customer support
Managing product sourcing, fulfilment, and support internally would have required significant time and resources. This was time better spent on growth, game development, and brand innovation.
Our Approach: From Concept to Global Delivery
Monday Merch stepped in as a full-service partner, handling every stage of the merch journey, from concept and production to global delivery and customer support.
Building the Nolimit City Merch Store
We developed and launched an open merch store at
👉 https://merch.nolimitcity.com/
The store makes it easy for fans around the world to access official Nolimit City merchandise. The focus was on premium, wearable products with bold designs that stay true to the brand’s distinctive tone and visual identity.
The core product range includes:
High-quality hoodies and t-shirts
Mugs, backpacks, and caps
Bottles, socks, and other lifestyle items
Each product was selected with quality, comfort, and long-term wear in mind, ensuring the merch feels as considered as the games themselves.
End-to-End Merch Management
Beyond launching the store, Monday Merch took full ownership of the operational side, including:
Product sourcing and quality control
Store setup and ongoing management
Global shipping and logistics
Customer service and order support
This allowed Nolimit City to offer merchandise globally without having to manage day-to-day operations or fulfilment challenges internally.
Supporting Brand Moments, Events, and Internal Use
Alongside the fan store, Monday Merch also supported Nolimit City with merchandise for events, corporate gifting, and selected internal initiatives. Whether for high-energy industry events or special brand moments, the focus remained the same: high-quality products delivered smoothly, anywhere in the world.
The Results: A Scalable Merch Ecosystem
Since launching the partnership, Nolimit City has successfully:
Rolled out a global merch store for fans
Delivered consistent, high-quality merchandise across regions
Supported events and brand activations with ease
Simplified operations by outsourcing merch A to Z
The feedback has been clear. Nolimit City valued the simplicity of the process, the reliability of delivery, and the ability to scale without friction. What started as a single project quickly evolved into a long-term collaboration.
Looking Ahead
With plans to expand the store catalogue, Nolimit City continues to grow its merch offering alongside its brand and community. This partnership goes beyond basic merchandise. By combining Nolimit City’s bold creative identity with Monday Merch’s full-service capabilities, the brand has been able to extend its universe into physical products seamlessly.
From fan engagement to brand moments, every touchpoint reinforces the Nolimit City experience without adding operational friction, with Monday Merch remaining a trusted partner for future product launches, events, and new merchandising initiatives.
