How Frankfurter Sparkasse Elevates Brand Experience with Monday Swag
Frankfurter Sparkasse works with Monday Merch to deliver branded swag kits that boost engagement, meet compliance, and strengthen their brand.
Mona Erpenbach
Communication & Event Management, Frankfurter Sparkasse
About Frankfurter Sparkasse
Frankfurter Sparkasse is one of Germany’s oldest and most established financial institutions, serving customers since 1822. With over 200 years of history and a leading presence in the Frankfurt financial region, the bank plays an integral role in connecting tradition with modern banking innovation.
Mona's team oversees a wide range of initiatives, including swag, to strengthen employee engagement, enhance customer loyalty, and support brand presence at public events.
Visibility, Loyalty & Onboarding at Frankfurter Sparkasse
Frankfurter Sparkasse partnered with Monday Merch to bring structure, creativity, and speed to their branded swag process. From onboarding boxes to corporate gifts, the partnership simplifies execution while meeting the strict compliance needs of the financial sector.
One standout initiative is the welcome box sent to new hires before their start date. Fully branded and thoughtfully curated, the box makes a strong first impression and helps new employees feel valued from the beginning.
With Monday Merch, Frankfurter Sparkasse has developed a reliable system for producing brand-consistent swag across formats, apparel, bottles, lunch boxes, holiday gifts, and event materials.
“Swag always goes over well. It keeps our brand present in people’s lives.”
A Partner That Understands Regulated Environments
In a highly regulated sector, attention to detail is essential. Monday Merch supports the bank with end-to-end execution, ensuring that every product meets brand standards and operational requirements.
A Long-Term, Collaborative Partnership
What started with onboarding kits has grown into a full-service partnership. Monday Merch now supports multiple departments and initiatives, giving Frankfurter Sparkasse a single, reliable partner for ongoing swag needs.
“It’s not just about one product. We work together holistically, and that’s what makes the difference.”
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Communication & Event Management, Frankfurter Sparkasse
