How SES Partnered with Monday Merch to Launch a Global Style Store
SES partnered with Monday Merch to launch a global Style Store, featuring their refreshed brand with seamless logistics and high-quality merchandise.
Louise Scott
Director of Corporate Marketing
When a company rebrands, every detail matters, including the merchandise people use and wear everyday. After merging with US-based Intelsat, SES faced a challenge familiar to many global organisations: how do you make thousands of newly joined employees across dozens of countries feel part of the same story?
The answer, for Louise Scott, Director of Corporate Marketing at SES, was to turn branded merchandise into a shared experience. SES partnered with Monday Merch to build the Style Store, a global, on-brand platform that brought their freshly unified identity to life, from a purple hoodie in Luxembourg to a polo shirt in Brazil.
About SES
SES is a Luxembourgish communications satellite operator providing video and data connectivity to industry sectors across the globe, including government, media, mobile network operators, and internet service providers. Following its merger with US-based Intelsat, SES embarked on a full rebrand to unify its expanded global workforce and present a single, cohesive identity to the world.
The Challenge: Unifying a Fragmented Global Brand
Before the Style Store, SES operated in a fragmented way when it came to branded merchandise. Departments across its 53 global offices were procuring items independently, with no consistent standard for quality or brand alignment.
As Louise put it, the key question became: how do we make sure we have quality assurance?
With a full rebrand underway post-merger, SES needed more than a supplier. They needed a partner who could consolidate everything into one trusted, scalable system.
The goals were clear:
Showcase the new, unified SES brand identity across all merchandise
Offer a mix of stylish and practical products for employees and external partners
Deliver reliably to all 53 offices worldwide
Handle both individual orders and large group orders without friction
The tender process began in November 2024. After a competitive selection, SES officially chose Monday Merch at the end of December 2024 to build and run the Style Store.
Building the Style Store: Our Approach
From day one, Monday Merch worked as a true partner. We joined product workshops alongside SES and their US-based creative agency, shaping a merchandise collection that felt true to the new SES identity.
A Collection Built Around the New Brand
The Style Store catalogue was designed to be both stylish and practical. The collection includes everyday apparel (t-shirts, hoodies, and polos), bomber jackets with interchangeable patches for a distinctive look, and useful tech items such as magnetic charging cables and accessories.
One item has already become iconic internally: the purple hoodie. For Louise, it carries real meaning. Purple is the colour SES has become. It sets them apart. That a hoodie could carry that weight speaks to how thoughtfully the collection was built.
A Premium Digital Store Experience
Monday Merch handled the entire store build from end to end, including the platform, brand integration, and the shopping experience itself. The result is a store that feels premium and fully aligned with SES's refreshed identity, open to both employees and external partners.
Global Logistics Without the Headaches
With 53 offices spread across the globe, logistics was never going to be simple. Monday Merch made it seamless by managing worldwide shipping for individual orders, setting up local production in India, Brazil, and the United States for bulk orders, and providing ongoing customer service and support. We also support SES with other internal B2C orders and group order stores, making Monday Merch a single point of contact for all their branded merchandise needs.
I risultati: un brand che i dipendenti sono orgogliosi di indossare
La risposta in tutti i 53 uffici globali è stata estremamente positiva. Louise descrive quello che vede nelle persone come sorrisi enormi da un orecchio all’altro. L’entusiasmo è palpabile. I dipendenti sono così entusiasti di indossare il brand che, come dice lei, è quasi impossibile farglielo togliere.
Per la leadership di SES, lo Style Store è diventato più di una piattaforma di Merchandising. È uno strumento fondamentale per rafforzare il rebranding post-fusione, costruire un senso di identità condivisa in un team globale appena unificato e dare sia ai dipendenti sia ai partner esterni un’espressione concreta e coerente di ciò che SES rappresenta oggi.
Cosa dice SES della collaborazione
Louise Scott riassume perché la partnership funziona: Monday Merch sono gli esperti, ma lavorano con SES come partner. C’erano molti elementi chiave da mettere insieme, e Monday Merch è riuscita a portarli tutti sul tavolo. L’esperienza globale, la garanzia di qualità e l’approccio A 360° hanno fatto sì che, per la prima volta, SES avesse un unico team di fiducia a gestire tutto.
Perché questo progetto è importante
Lo Style Store non è solo una soluzione di Merchandising. È uno strumento di unificazione. Dopo una grande fusione internazionale, ha dato a migliaia di dipendenti SES un simbolo condiviso di appartenenza: una felpa viola, un bomber, un accessorio tech, tutti con la stessa storia. Il Merchandising brandizzato, quando è fatto bene, fa più che rappresentare un logo. Crea orgoglio, appartenenza e connessione oltre i confini.
Cosa c’è dopo: fase 2 nel 2026
Dopo l’ottima accoglienza dello Style Store, SES e Monday Merch stanno andando avanti con la fase 2, prevista per gennaio 2026. La prossima fase amplierà il catalogo con nuovi prodotti, continuando a creare connessioni nella community globale di SES e mantenendo l’esperienza del brand fresca e coinvolgente.
Siamo orgogliosi di essere il partner a cui SES si è affidata per trasformare un grande rebranding in un’esperienza globale e concreta. Questa collaborazione mostra esattamente cosa può fare il Merchandising brandizzato quando strategia, design e logistica si uniscono.
