How SES Partnered with Monday Merch to Launch a Global Style Store
SES partnered with Monday Merch to launch a global Style Store, featuring their refreshed brand with seamless logistics and high-quality merchandise.
Louise Scott
Director of Corporate Marketing
When a company rebrands, every detail matters, including the merchandise people use and wear everyday. After merging with US-based Intelsat, SES faced a challenge familiar to many global organisations: how do you make thousands of newly joined employees across dozens of countries feel part of the same story?
The answer, for Louise Scott, Director of Corporate Marketing at SES, was to turn branded merchandise into a shared experience. SES partnered with Monday Merch to build the Style Store, a global, on-brand platform that brought their freshly unified identity to life, from a purple hoodie in Luxembourg to a polo shirt in Brazil.
About SES
SES is a Luxembourgish communications satellite operator providing video and data connectivity to industry sectors across the globe, including government, media, mobile network operators, and internet service providers. Following its merger with US-based Intelsat, SES embarked on a full rebrand to unify its expanded global workforce and present a single, cohesive identity to the world.
The Challenge: Unifying a Fragmented Global Brand
Before the Style Store, SES operated in a fragmented way when it came to branded merchandise. Departments across its 53 global offices were procuring items independently, with no consistent standard for quality or brand alignment.
As Louise put it, the key question became: how do we make sure we have quality assurance?
With a full rebrand underway post-merger, SES needed more than a supplier. They needed a partner who could consolidate everything into one trusted, scalable system.
The goals were clear:
Showcase the new, unified SES brand identity across all merchandise
Offer a mix of stylish and practical products for employees and external partners
Deliver reliably to all 53 offices worldwide
Handle both individual orders and large group orders without friction
The tender process began in November 2024. After a competitive selection, SES officially chose Monday Merch at the end of December 2024 to build and run the Style Store.
Building the Style Store: Our Approach
From day one, Monday Merch worked as a true partner. We joined product workshops alongside SES and their US-based creative agency, shaping a merchandise collection that felt true to the new SES identity.
A Collection Built Around the New Brand
The Style Store catalogue was designed to be both stylish and practical. The collection includes everyday apparel (t-shirts, hoodies, and polos), bomber jackets with interchangeable patches for a distinctive look, and useful tech items such as magnetic charging cables and accessories.
One item has already become iconic internally: the purple hoodie. For Louise, it carries real meaning. Purple is the colour SES has become. It sets them apart. That a hoodie could carry that weight speaks to how thoughtfully the collection was built.
A Premium Digital Store Experience
Monday Merch handled the entire store build from end to end, including the platform, brand integration, and the shopping experience itself. The result is a store that feels premium and fully aligned with SES's refreshed identity, open to both employees and external partners.
Global Logistics Without the Headaches
With 53 offices spread across the globe, logistics was never going to be simple. Monday Merch made it seamless by managing worldwide shipping for individual orders, setting up local production in India, Brazil, and the United States for bulk orders, and providing ongoing customer service and support. We also support SES with other internal B2C orders and group order stores, making Monday Merch a single point of contact for all their branded merchandise needs.
Los resultados: una marca que los empleados llevan con orgullo
La respuesta en las 53 oficinas globales ha sido abrumadoramente positiva. Louise describe lo que ve en la gente como sonrisas enormes de oreja a oreja. El entusiasmo se siente en el ambiente. Los empleados están tan entusiasmados con llevar la marca que, como ella dice, casi no puedes lograr que se la quiten.
Para el liderazgo de SES, la Style Store se ha convertido en algo más que una plataforma de merchandising. Es una herramienta clave para reforzar el rebranding posterior a la fusión, construir un sentido de identidad compartida en un equipo global recién unificado y dar tanto a empleados como a socios externos una expresión tangible y coherente de lo que SES representa ahora.
Lo que SES dice sobre la colaboración
Louise Scott resume por qué la alianza funciona: Monday Merch son los expertos, pero trabajan con SES como socios. Había muchos componentes clave que unir, y Monday Merch consiguió reunirlos todos. La experiencia global, el aseguramiento de la calidad y el enfoque de servicio completo hicieron que, por primera vez, SES tuviera un solo equipo de confianza gestionándolo todo.
Por qué este proyecto importa
La Style Store no es solo una solución de merchandising. Es una herramienta de unificación. Tras una gran fusión internacional, les dio a miles de empleados de SES un símbolo compartido de pertenencia: una sudadera morada con capucha, una chaqueta bomber, un accesorio tecnológico, todo con la misma historia. El merchandising de marca, bien hecho, hace más que representar un logotipo. Crea orgullo, pertenencia y conexión a través de fronteras.
Qué sigue: fase 2 en 2026
Después de la gran acogida de la Style Store, SES y Monday Merch avanzan con la fase 2, prevista para enero de 2026. La siguiente fase ampliará el catálogo con nuevos productos, para seguir construyendo conexiones en toda la comunidad global de SES y mantener la experiencia de marca fresca y atractiva.
Estamos orgullosos de ser el socio en el que SES confió para convertir un gran rebranding en una experiencia global y tangible. Esta colaboración demuestra exactamente lo que puede lograr el merchandising de marca cuando estrategia, diseño y logística se unen.
