Success Story
How Somnox uses merch to achieve their team goals
We filmed a Success Story Video at Somnox where Julian Jagtenberg, co-founder, explains how Monday Merch took the hassle of creating merch out of their hands.
Somnox
Team shirt numbers mentioned
The challenge
Employee Onboarding
Office & Culture
Somnox was born from co-founder Julian Jagtenberg's desire to help his mother, a very poor sleeper. At TU Delft the team invented the Sleep Robot, a product that calms people down through the power of breathing, proven to soothe the autonomic nervous system. As the team grew, Somnox needed merch to welcome new team members. The catch: Somnox is very particular about its brand, from logos to colors to typography, and had no time for back-and-forth with manufacturers.
What we did
Somnox uploaded their brand assets once, and we handled the rest: design, production and fulfillment, delivered as ready-made goodie bags in their exact brand colors. No coordinating with manufacturers, no design rounds on their side. When a new employee starts, the branded employee merch is simply ready to hand over.
Julian Jagtenberg
Co-founder, Somnox
“The moment we took it and we shared it with the team, you could feel it like it was a football team. The moment you get your shirt, like, you’re number 11, you’re number 12.”
The result
The packs include everything, giving Somnox complete peace of mind: no hassle with fulfillment or design, just a full goodie bag ready for every new team member. The moment the first shirts were shared with the team, it felt like a football squad getting their numbers. That is what merch should do: make a team feel like a team, while the company stays focused on its mission of better sleep.
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