Success Story
How Il Limone turned a Christmas gift into a team symbol
Il Limone is an Italian delicatessen, caterer and osteria in Breda, built on family and hospitality. When Christmas came round, owner Chiara Cappellano wanted to give her team something more personal than a standard gift. Monday Merch turned a rough idea into a crewneck the team still wears after their shifts.
il Limone
Crewnecks in the team order
Days from order to delivery
Delivered by the committed time
About Il Limone
Christmas Gifts
Merch Packs
Il Limone brings together a delicatessen, a caterer and an osteria in one space on the Wilhelminastraat in Breda. It was opened by Chiara Cappellano, who grew up inside her family’s Italian restaurants. “I was 3 when my parents opened a restaurant, so I literally grew up among the tables,” she says.
That upbringing shaped what she built. “I really wanted to create a place where you can have great, amazing food, Italian hospitality, great wines, aperitivo.” The atmosphere is young, the welcome is warm, and the crowd, in her words, are life enjoyers.
The challenge
Christmas is one of the busiest points in the year, and it is also when Chiara wanted to do something for the people behind the food. “The idea of creating crewnecks came when we were doing loads of Christmas orders, and I just wanted to give a nice, cosy, but personal gift to the team.” The catch was time. She had the idea, not the hours to manage a design process.
Chiara Cappellano
Chiara Cappellano, Owner, Il Limone
“I needed something quick. I just needed to drop my idea and someone would work it out for me.”
What we did
Chiara came to us with a rough idea and a Christmas deadline. We turned it into a finished design in days, with the Il Limone lemon on the front and “La squadra Il Limone” underneath, so the crewneck read as the team’s rather than as generic branded clothing. Nine days after the order was placed, 35 Relaxed Sweatshirts in Natural Raw were with the team, one for every member of the squadra.
The result
The detail that made it land was the wording. “I made it more personal with not only the lemon, which is part of our logo, but also to put ‘La squadra Il Limone’, which means the ‘Il Limone team’.”
It also works past closing time. “It’s super comfortable that you can wear it after your shift. You’re done, you can have a glass of wine outside or inside, put a sweater on. I think it’s cute.”
For Chiara, that’s the whole point. Easy, quick, quality, and a happy team, the kind of collaboration she now recommends to other restaurateurs.
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