MIDO 2025

MIDO 2025

MIDO 2025 in Milan is the world’s largest international eyewear show, presenting the latest designs and optical technologies.

Speakers

Optical designers, retail strategists, and eyewear manufacturers discuss fashion innovation, digital try-on, sustainability in materials, and global consumer insights.

Types of Attendees

Opticians, eyewear retailers, fashion buyers, lens distributors, and brand licensing managers.

Types of Exhibitors

  • Eyewear brands and frame manufacturers

  • Lens and optical technology suppliers

  • Retail systems and display solutions

Fringe Events

  • Fashion District: Design-forward eyewear presentations and brand activations.

Countries Represented

Italy, France, South Korea, China, USA, and Brazil.

Trade Shows & Industry Expos

The International Optics, Optometry, and Ophthalmology Show

When

Feb 8–10, 2025

Venue

Fiera Milano

Where

Strada Statale 33 del Sempione 28, 20017 Rho MI

Country

Italy

Phone

Visitors

22,000

Exhibitors

1,200

Speakers

0

Fashion

Retail

Swag Consultant Kevin van der Veer
Swag Consultant Fleur Zoutendijk

Need swag for the event?

Schedule a call to see how we can help.

Trade Shows & Industry Expos

The International Optics, Optometry, and Ophthalmology Show

When

Feb 8–10, 2025

Venue

Fiera Milano

Where

Strada Statale 33 del Sempione 28, 20017 Rho MI

Country

Italy

Visitors

22,000

Exhibitors

1,200

Fashion

Retail

Swag Consultant Kevin van der Veer
Swag Consultant Fleur Zoutendijk

Need swag for the event?

Schedule a call to see how we can help.

Local guide

Milan, Italy, is a global business and fashion capital, offering world-class trade fair venues and high-end corporate exhibition spaces.

Getting around

Fiera Milano is accessible via Metro Line 1 (Rho Fiera station) and regional train services.

Car Rental

Car rental services are available at Milan Malpensa and Linate airports.

Rideshare and taxis

Uber, Bolt, and taxis operate city-wide, with airport transfers costing around €50.

parking

On-site parking available for 10,000 vehicles, costing €15 per day. Additional parking at Rho Shopping Center.

shuttle services

Shuttle services operate from key business hotels and Milan train stations.

public transportation

ATM metro and Trenord rail services provide seamless access to Fiera Milano.

Nearby

Need to get around? Use ATM Milano to find routes, schedules, and transport options.

Transport

Milan Malpensa Airport (MXP)

Linate Airport (LIN)

Milano Centrale Station

Accommodation

Excelsior Hotel Gallia

Ibis Milano Centro

NYX Hotel Milan

Restaurants

Il Luogo di Aimo e Nadia

Trattoria del Nuovo Macello

Ratanà

Bars and Nightlife

Nottingham Forest

Backdoor43

Ceresio 7

Coffee

Milan Roastery Starbucks

Cafezal

Taglio

Business Centers

Milan Innovation District (MIND)

Porta Nuova Business District

Bicocca Business Park

Booth maker options

Top providers for custom, modular, and sustainable exhibition swag.

A&M Production

Custom-built stands with premium finishes and modular elements for reuse and sustainability.

Expo Exhibition Stands

Reusable trade fair stand solutions with sustainable materials.

Henoto

Specializes in modular and sustainable exhibition stands, utilizing patented aluminum profiles to create eco-friendly and versatile designs.