Even though I still need to Google "how to add a new folder to my MacBook?" or "where do my screenshots go?", I am still excited about these swag stores from some of the top tech companies. I just think there's something magical and almost nostalgic about them. 

When done right, a swag store can be an extension of the company's personality and spirit—and, of course, the cheapest form of advertising. How genius do you have to be to get people to willingly pay you to wear swag and promote your brand? 

In this review, we’ll be exploring some of the best company swag stores in tech—spotlighting unique swag that stands out and uncovering hidden gems you might have missed. If you’re into design, technology, and, of course, fire swag, stay tuned. I’ll be diving into the ten best swag stores from top tech companies—and trust me, you’ll want to add some swag to your shopping cart.

1. Figma Swag Store

– The Designer’s Playground Swag

Swag Store link: Figma Store (EU)

Figma’s swag perfectly captures the playfulness and creativity that make them a go-to for UI/UX designers. The site itself feels like an extension of their design philosophy—clean, interactive, and just fun to explore. Just like their software, the swag is all about aesthetics and usability, making it a dream for digital creators who appreciate both style and function. While browsing, I felt every piece of swag was intentionally designed—not just some hoodie slapped with a logo. 

Out of all ten swag stores, Figma’s was my favorite. Most of all, I loved the interactiveness of their online swag store and I felt I could sit for hours just clicking on some random T-shirt to see what would happen—an example of great user experience! This stood out for me, as many of these tech companies put all their creativity into the swag itself, leaving their store layouts feeling a bit lifeless.

2. GitHub Swag Store

– A Developer’s Dream Swag

Swag Store link: GitHub Shop

GitHub is the heart of the developer world, hosting millions of repositories and serving as the backbone of open-source collaboration. If you didn’t understand any of that, like me, you might just enjoy their Octocat mascot, which was just a random piece of artwork by designer Simon Oxley, the very same who made the original Twitter bird. More than just a platform for code, GitHub has cultivated a strong developer culture, and their swag store reflects that identity. Their swag seems to be designed for coders—or just one finger typists—cozy hoodies, socks, and endearing keycaps. 

3. Perplexity Swag Store

– AI Meets Streetwear Swag

Swag Store link: Perplexity Supply

Fun things first—I’m a sucker for a good sticker pack and coffee beans :D

Serious things second—Perplexity AI is an AI-driven search and answer engine on a mission to transform how people interact with information. They created the “Perplexity Supply” online swag store, offering a curated selection of trendy, understated apparel and accessories that reflect the company’s commitment to innovation, knowledge-sharing, and simplicity. Each piece of swag embodies Perplexity’s philosophy—blending functional design with a curiosity-driven mindset.

4. Zapier Swag Store

– Automation Swag with Personality

Swag Store link: Zapier Store

Opening their swag store, Automatic Apparel, and seeing the tagline "Zapier makes you Happier" made me smile—mission accomplished. You wouldn’t expect Zapier’s main goal to be workflow automation when their laid-back jogger and bucket hat aesthetic screams remote work vibes. It’s the perfect swag for freelancers and professionals who thrive in a work-from-anywhere lifestyle. 

5. Atlassian Swag Store

– Teamwork Swag in Style

Swag Store link: Atlassian Team Supply Co.

Atlassian, the force behind Jira, Confluence, and Trello, is built on the foundation of teamwork and collaboration. Their swag store, Team Supply Co., conveys their ethos that great things happen when people work together. They’ve even extended this collaborative mindset to the next generation with "Lil' Teammates" I thought the fact that they have swag for babies, and on the next page a mug that says ‘Don’t @#$% the planet’ was pretty cheeky.  :)

6. Miro Swag Store

– Whiteboarding, but Make It Fashion Swag

Swag Store link: Miro Shop

Miro is known for its collaborative online whiteboarding tool, used mostly by creative and remote teams. Their swag celebrates creativity, featuring bold, eye-catching designs inspired by their software’s interface. Since I use Miro on a regular basis, I was excited to see what swag they would come up with. There’s something really cool about seeing swag designs that feature the tools you use every day—it makes the swag feel more personal and connected to your everyday life.

7. Google Swag Store

– The Ultimate Tech Giant’s Swag

Swag Store link: Google Swag Store

I don’t think Google needs an introduction. If you don’t know what it is….how did you even get here? Google is probably the only company that can make Crocs and the ‘no connection’ page cool. I've always dreamed of being a Noogler at Google’s headquarters in San Francisco. I’m pretty sure with this swag, I could be able to fake my way past the front desk. 

8. Webflow Swag Store

– No-Code, All Style Swag

Swag Store link: Webflow Shop

Webflow revolutionized web development and empowered designers with no-code tools. I enjoyed their simple yet stylish swag sporting their signature blue. However, I was a little bummed that their website didn't have more swag, but it definitely reflects the clean, minimalist, modern aesthetic their platform is known for. 

9. Shopify Swag Store

– Performance With Personality Swag

Swag Store link: Shopify Supply

Just one look at Shopify Supply, and I can’t help but want everything. It’s not just a store—it’s a showcase of premium textures, 3D embroidery, and awesome tech under the hood. Every item, from the Sprint Quarter Zip to the Moves Hat, tells the story of Shopify’s drive and the people powering it. Even exploring the 3D shop is fun; somehow, each click feels as custom-fit as the swag itself.

10. Notion Swag Store

– Productivity, But Make It Aesthetic Swag

Swag Store link: Notionware Store

At first glance, Notion’s swag designs seem simple—clean, minimal, and understated. But if you know the software, you’ll quickly recognize the genius behind them. Much like Notion itself—a workspace for notes, task management, databases, and collaboration—their swag captures the same balance of organization and adaptability. Much like its website states, it's more than just aesthetic swag: it’s a personalized tribute to the most productive app on the block—an unofficial labor of love.

Even though I don’t use pens anymore, I could totally see this pencil case as a really cute makeup bag!

11. Wikipedia Swag Store

– Knowledge Meets Geek Chic Swag

Swag store link: Wikipedia Store

Wikipedia’s swag store is a tribute to every editor, fact-checker, and late-night article explorer. The collection is geeky charm turned wearable—imagine “[edit]” tees, logo socks, clever umbrellas, and the classic “W” hat for trivia nights. 

What caught my eye? Playful desk toys and water bottles, plus surprise finds like a custom pencil kit and coloring book set. Buying here means supporting the volunteers who keep the world’s encyclopedia free and growing. It's a community-powered swag that makes every day feel a bit more connected and curious.

12. ESA Swag Store

– Space Dreams, Earthly Style Swag

Swag store link: Official ESA Shop

ESA’s official swag shop is a dream for anyone who ever looked up at the stars and wondered, Minimal tees feature rocket prints, “Space for All” gradients, and bold logos, while the navy bomber jacket and cap give serious astronaut vibes. There’s even a “Keep Exploring” notebook for any future mission notes. 

Quality, mission-driven designs make this shop perfect for makers, fixers, and thinkers—with every purchase fueling a love for exploration and discovery. It’s everyday space inspiration, ready for launch.

13. SpaceX Swag Store

– Futuristic Vision Meets Everyday Gear Swag

Swag store link: SpaceX Store

Not everyone can grasp the complexity of orbital mechanics or rocket reusability, and I definitely don’t get the nerdy details sometimes. 

But despite all that, I have to hand it to SpaceX. They channel that same epic visionary spirit into some seriously cool gear that feels like wearing a piece of the future. From cozy hoodies inspired by Starship to sleek caps and even torch lights, their swag lets you show your love for space without leaving Earth.

14. Duolingo Swag Store

– Language Learning Gets Playful Swag

Swag store link: Duolingo Store

Duolingo’s swag is pure, playful energy. Their accessories are a parade of green, from whimsical blind boxes to a stick-with-it kit for all those motivational moments. 

And the plushies? Buff Duo is both hilarious and motivational, while Lily and Zari add a dash of attitude and heart to any shelf. 

There’s even a Duolingo piano if you feel like composing a multilingual masterpiece, all proof the Duolingo store isn’t just about learning, it’s about living every quirky, colorful moment of it.

Wrapping It Up - The Best Tech Company Swag Stores in 2025

Who knew tech companies had this much drip? These swag stores prove that branding doesn’t stop at the login screen. They represent the communities behind the tech, tapping into the spirit of innovation and creativity. And there’s something oddly satisfying about wearing the tools that shape your day-to-day life. 

It’s more than just swag—it’s a reminder of just how much these companies shape the way we see and live in the world. Their influence blurs the lines between work and life in the best way possible.

Rather than reinforcing the old narrative that work and home should be separate worlds, these brands embrace the idea that what we do is part of who we are. When work is built around creativity, problem-solving, and community, why shouldn’t it be something we carry with us—literally?

Now, if you’ll excuse me, I have some browsing (and, most likely, impulse-swag-buying) to do.