Tech companies aren’t just shipping software anymore. They are shipping hoodies, socks, mugs, keycaps, and plushies that people actually want to wear and show off. These tech brand swag collections quietly turn users into fans, and a strong company swag store has become one of the most effective forms of community-driven marketing.

A tech swag store is basically a mini e-commerce site dedicated to one brand’s products: apparel, accessories, desk items, and occasional chaos. When it’s done well, the store feels like an extension of the product itself: same tone, same design language, same attention to detail, and the same personality you expect from product-led brands.

In this review, we’ll explore the best tech company swag stores of 2025, highlighting unique swag ideas, strong swag store UX, and brand collections that stand out. If you’re into design, technology, and, of course, fire swag, stay tuned. I’ll be diving into the ten best swag stores from top tech companies. Trust me, you’ll want to add some swag to your shopping cart.

Let’s unbox the 15 best tech company swag stores right now.

1. Figma Swag Store

– The Designer’s Playground Swag

Swag Store link: Figma Store (EU)

Figma’s swag perfectly captures the playfulness and creativity that make them a go-to for UI/UX designers. The site itself feels like an extension of their brand identity, with a clean interface and a surprisingly intuitive swag store experience.

Just like their software, the swag is all about aesthetics and usability, making it a dream for digital creators who appreciate both style and function. While browsing, I felt every piece of their wearable designer swag was intentionally designed, and not just some hoodie slapped with a logo. 

Out of all ten swag stores, Figma’s was my favorite. Most of all, I loved the interactiveness of their online swag store and I felt I could sit for hours just clicking on some random T-shirt to see what would happen, which is an example of great user experience!

This stood out for me, as many of these tech companies put all their creativity into the swag itself, leaving their store layouts feeling a bit lifeless.

2. GitHub Swag Store

– A Developer’s Dream Swag

Swag Store link: GitHub Shop

GitHub is the unofficial headquarters of the developer world, and their swag store feels like a curated hub of developer swag built for real communities: coders, engineers, and open-source builders. Even if you don’t quite understand what a repository is, you can still enjoy the charm of the Octocat mascot (fun fact: it started as a random artwork by designer Simon Oxley, who also drew the original Twitter bird).

The store leans into cozy, coder-friendly basics: hoodies, socks, caps, and even custom mechanical keyboard keycaps. It feels designed for late-night coding sessions, coffee-fueled debugging, and anyone who one-finger types their way through life.

3. Perplexity Swag Store

– AI Meets Streetwear Swag

Swag Store link: Perplexity Supply

Perplexity AI is an answer engine built around smart search and concise knowledge. Perplexity Supply leans into subtle, lifestyle-friendly tech brand apparel that feels more like modern streetwear than corporate swag.

First, the fun part: there are sticker packs and coffee beans, which already had me sold. Beyond that, the store offers simple, modern apparel and accessories that reflect their curiosity-driven mindset. The designs are subtle, functional, and wearable in everyday life – exactly what you’d expect from a tool that quietly helps you think.

4. Zapier Swag Store

– Automation Swag with Personality

Swag Store link: Zapier Store

Zapier is known for automating workflows, but their swag store, Automatic Apparel, shows they also understand vibes. The tagline “Zapier makes you Happier” sets the tone immediately.

The aesthetic leans into remote-work energy: laid-back joggers, bucket hats, comfy tops and practical accessories. It’s easy to imagine freelancers and remote teams wearing their remote-work swag on calls, in co-working spaces, or while working from a café somewhere sunny. It’s automation culture, but relaxed.

5. Atlassian Swag Store

– Teamwork Swag in Style

Swag Store link: Atlassian Team Supply Co.

Atlassian, the force behind Jira, Confluence, and Trello, is built on the foundation of teamwork and collaboration. Their swag store, Team Supply Co., conveys their ethos that great things happen when people work together.

Their team swag designs are friendly and approachable, with pieces that feel made for actual teams, not just brand police. One moment you’re looking at “Lil’ Teammates” baby gear, and on the next page there’s a mug that says “Don’t @#$% the planet.” It’s cheeky, grounded, and very human, just like the teams that rely on their tools.

6. Miro Swag Store

– Whiteboarding, but Make It Fashion Swag

Swag Store link: Miro Shop

Miro powers collaborative whiteboarding, and it shows in their swag. The designs are bold and graphic, often inspired by their interface and sticky-note chaos.

As someone who uses Miro regularly, there’s something very satisfying about seeing the tools you use turned into graphic elements on socks, tees, or bags. The swag feels personal – like a small wearable nod to all those workshops, brainstorms, and slightly chaotic strategy sessions.

7. Google Swag Store

– The Ultimate Tech Giant’s Swag

Swag Store link: Google Swag Store

Google probably needs no introduction. Google’s swag shop remains one of the most recognizable official tech swag collections, combining playful classics with premium seasonal apparel. This is the one company that can make Crocs, umbrellas, and the “no connection” dinosaur feel iconic.

The store balances playful items (dinosaur figurines, colorful socks, Crocs accessories) with more classic branded apparel and outerwear. I’ve always secretly wanted to be a Noogler at HQ in San Francisco; with this collection, you could probably at least look convincing at the front desk.

8. Webflow Swag Store

– No-Code, All Style Swag

Swag Store link: Webflow Shop

Webflow’s mission is to let designers build for the web without code, and their no-code swag mirrors the platform: simple, focused, and modern.

The product range is relatively small, but what’s there is solid. Name bottles, bags, outerwear, and basics in their signature blue. It feels minimalist and thoughtful, matching their wider brand identity. If you’re into clean lines and practical gear, you’ll feel right at home here.

9. Shopify Swag Store

– Performance With Personality Swag

Swag Store link: Shopify Supply

Just one look at Shopify Supply, and I can’t help but want everything. It’s not just a store, it’s a showcase of premium textures, 3D embroidery, and awesome tech under the hood.

Every item, from the Sprint Quarter Zip to the Moves Hat, tells the story of Shopify’s drive and the people powering it. Even exploring the 3D shop is fun; somehow, each click feels as custom-fit as the swag itself.

10. Notion Swag Store

– Productivity, But Make It Aesthetic Swag

Swag Store link: Notionware Store

At first glance, Notion’s swag designs seem simple; clean, minimal, and understated. But if you know the software, you’ll quickly recognize the genius behind them. Much like Notion itself, a workspace for notes, task management, databases, and collaboration, their swag captures the same balance of organization and adaptability.

Much like its website states, it's more than just aesthetic company swag: it’s a personalized tribute to the most productive app on the block and an unofficial labor of love.

Even though I don’t use pens anymore, I could totally see this pencil case as a really cute makeup bag!

11. Wikipedia Swag Store

– Knowledge Meets Geek Chic Swag

Swag store link: Wikipedia Store

Wikipedia’s swag store is a tribute to every editor, fact-checker, and late-night article explorer. The collection is geeky charm turned wearable. Imagine “[edit]” tees, logo socks, clever umbrellas, and the classic “W” hat for trivia nights. 

What caught my eye? Playful desk toys and water bottles, plus surprise finds like a custom pencil kit and coloring book set. Buying here means supporting the volunteers who keep the world’s encyclopedia free and growing. It's a community-powered swag that makes every day feel a bit more connected and curious.

12. ESA Swag Store

– Space Dreams, Earthly Style Swag

Swag store link: Official ESA Shop

ESA’s official swag shop is a dream for anyone who ever looked up at the stars and wondered. Minimal tees feature rocket prints, “Space for All” gradients, and bold logos, while the navy bomber jacket and cap give serious astronaut vibes. There’s even a “Keep Exploring” notebook for any future mission notes. 

Quality, mission-driven designs make this shop perfect for makers, fixers, and thinkers. Every purchase fuels a love for exploration and discovery. It’s everyday space inspiration, ready for launch.

13. SpaceX Swag Store

– Futuristic Vision Meets Everyday Gear Swag

Swag store link: SpaceX Store

Not everyone can grasp the complexity of orbital mechanics or rocket reusability, and I definitely don’t get the nerdy details sometimes. 

But despite all that, I have to hand it to SpaceX. They channel that same epic visionary spirit into some seriously cool gear that feels like wearing a piece of the future. From cozy hoodies inspired by Starship to sleek caps and even torch lights, their swag lets you show your love for space without leaving Earth.

14. Duolingo Swag Store

– Language Learning Gets Playful Swag

Swag store link: Duolingo Store

Duolingo’s swag is pure, playful energy. Their accessories are a parade of green, from whimsical blind boxes to a stick-with-it kit for all those motivational moments. 

And the plushies? Buff Duo is both hilarious and motivational, while Lily and Zari add a dash of attitude and heart to any shelf. 

There’s even a Duolingo piano if you feel like composing a multilingual masterpiece, all proof the Duolingo store isn’t just about learning, it’s about living every quirky, colorful moment of it.

15. Framer Swag Store 

– Swag Made for Makers

Swag store link: Framer Store

Framer has always been the go-to playground for designers, developers, and anyone who loves building beautiful digital experiences. So when they finally launched their official swag store, it immediately felt like an extension of the product itself. It’s simple, modern, and very “Framer”.

The collection focuses on clean essentials: tees, hats, caps, and everyday gear designed for makers. The color palette mirrors Framer’s familiar interface tones, and the styling sits right between creative studio energy and weekend comfort. It’s the kind of swag you can wear to a workshop, hackathon, or coffee-fueled wireframing session without thinking twice.

With more than 500,000 monthly users on the platform, it’s exciting to see Framer step into physical products in a way that feels true to their brand.

And yes, this part is extra fun for us. The Framer Swag Store was created in partnership with Monday Merch as their official swag manufacturer and supplier. Seeing a product-led company bring its identity into the real world is always rewarding, and this launch captures what makes Framer special: thoughtful design, a strong community, and a genuine love for building things.

Wrapping It Up: What These Tech Swag Stores Get Right

Who knew tech companies had this much range? These swag stores prove that branding doesn’t end at the login screen. The best tech company swag collections become long-term community touchpoints, deepen loyalty, and turn fans into ambassadors.

The best tech swag stores:

• Reflect the brand experience you already know from the product

• Serve real communities – developers, designers, founders, space fans, language learners

• Turn users and employees into fans who choose to wear and share the brand

• Treat swag as long-term relationship building, not just a one-off campaign

There’s something very satisfying about using a tool all day and then wearing it, sipping from it, or seeing it on your desk. It blurs the line between “work” and “life” in the nicest way, especially when that work involves creativity, problem-solving, and collaboration.

Now if you’ll excuse me, I have some “research” (and probably impulse buying) to do.

Frequently Asked Questions: Tech Company Swag Stores

What is a tech company swag store?

A tech company swag store is an online shop with official brand swag, including apparel, accessories, toys, lifestyle items, and stationery.

Why do tech brands invest so much in swag?

Swag stores build community, deepen brand loyalty, and create constant visibility in the real world. They’re also a relatively low-cost form of ongoing marketing: people buy and wear the brand voluntarily.

What makes a good tech swag store experience?

A strong store has clear navigation, thoughtful product photography, simple sizing, and shipping information, and a design that feels consistent with the product itself. It should be easy to browse, fun to explore, and painless to check out.

How do these swag stores use design to reflect their products?

Most of the brands on this list mirror their interface, brand colors, icons, or mascots in their physical items. Figma, Miro, Notion, and Duolingo are especially good examples of this product-to-swag translation.

Are tech swag stores only for employees?

Not at all. Some collections are employee-only, but most of the stores in this guide are open to the public. They are exclusive brand collections used by fans, customers, or people who just like the aesthetic.

What can my company learn from these swag stores?

If you’re planning your own company store, use these brands as inspiration for:

• Clear positioning and personality

• A limited but well-curated product range

• Strong visual language

• Good UX and clear product information

And if you need support with producing and shipping swag for your team, Monday Merch can handle everything from design to production and global fulfillment.