Highsnobiety x Coca-Cola Zero Sugar - Football Swag Collection

The capsule collection features a variety of apparel items, all infused with lucky charm symbolism. Expect to see illustrations of four-leaf clovers, lucky sevens, and horseshoes brought to life through all-over prints and intricate embroidery details. These elements add a second visual layer to the collection, offering a fresh and unexpected perspective that makes each item truly special.

At the heart of this collaboration is a football suit consisting of a t-shirt, shorts, and a classic pair of knee-high socks, similar to styles worn with team jerseys. These pieces feature four-leaf clovers, sevens, and other lucky charms throughout. The standout piece, however, is the knit polo, which resembles traditional football kits. It is made from lightweight polyester with detailed intarsia stripes throughout, featuring an embroidered badge on the left chest and a large Coca-Cola Zero Sugar patch across the torso.

No fan outfit is complete without these two important accessories: a bucket hat and a "lucky scarf." The collection also includes gear for cheering from the sidelines, such as gloves, beanies, an outdoor jacket, and even overalls, all distinguished by a black background and the iconic red Coca-Cola logo.

The collection celebrates the rituals, big and small, that players and fans perform, and therefore includes keychains shaped like the most typical lucky charms. Highsnobiety and Coca-Cola Zero Sugar have carefully crafted each piece to reflect the personal rituals and superstitions that many football enthusiasts hold dear.