MOTORbeurs Utrecht 2025

MOTORbeurs Utrecht 2025

MOTORbeurs Utrecht 2025 is the Netherlands’ largest motorcycle show, featuring bike launches, accessories, and live demos.

Speakers

Motorbike experts, custom builders, and safety advocates present on new motorcycle models, urban mobility, and rider safety technologies.

Types of Attendees

Motorcycle enthusiasts, dealers, mechanics, tour organizers, and insurance providers.

Types of Exhibitors

  • Motorcycle brands and aftermarket parts suppliers

  • Safety gear, tires, and accessories providers

Fringe Events

  • Stunt Arena: Live stunt shows and riding demos.

Countries Represented

Netherlands, Belgium, Germany, France, and Italy.

Product Launch & Brand Activation

The Motorcycle Expo for Riders and Enthusiasts

When

Feb 20–23, 2025

Venue

Jaarbeurs

Where

Jaarbeursplein, 3521 AL Utrecht

Country

Netherlands

Phone

Visitors

90,000

Exhibitors

600

Speakers

0

Automotive

Merch Consultant Kevin van der Veer
Merch Consultant Fleur Zoutendijk

Need merch for the event?

Schedule a call to see how we can help.

Product Launch & Brand Activation

The Motorcycle Expo for Riders and Enthusiasts

When

Feb 20–23, 2025

Venue

Jaarbeurs

Where

Jaarbeursplein, 3521 AL Utrecht

Country

Netherlands

Visitors

90,000

Exhibitors

600

Automotive

Merch Consultant Kevin van der Veer
Merch Consultant Fleur Zoutendijk

Need merch for the event?

Schedule a call to see how we can help.

Local guide

Utrecht, Netherlands, is a growing business and trade fair hub, featuring top-tier corporate exhibition spaces and networking opportunities.

Getting around

Jaarbeurs Utrecht is accessible via Utrecht Central Station and multiple U-OV bus lines.

Car Rental

Car rental services are available at Utrecht train station and city-wide locations.

Rideshare and taxis

Uber, Bolt, and taxis operate throughout Utrecht, with airport transfers costing around €50.

parking

On-site parking available for 3,500 vehicles, costing €15 per day. Additional parking at P+R Westraven.

shuttle services

Shuttle services operate from key business hotels to Jaarbeurs Utrecht.

public transportation

U-OV tram and bus network provide efficient transport to Jaarbeurs Utrecht.

Nearby

Need to get around? Use 9292.nl to find routes, schedules, and transport options.

Transport

Amsterdam Schiphol Airport (AMS)

Utrecht Centraal Station

Accomodation

Grand Hotel Karel V

NH Utrecht

Bunk Hotel Utrecht

Restaurants

Karel 5

DeZusters

WT Urban Kitchen

Bars and Nightlife

The Streetfood Club

Kafé België

Tiger Mama

Coffee

30ml Coffee Roasters

The Village Coffee & Music

Black Brew

Business Hubs

Utrecht Science Park

Papendorp Business Park

Lage Weide Industrial Park

Booth maker options

Top providers for custom, modular, and sustainable exhibition booths.

Whimsical Exhibitions

Bespoke booth designs tailored for unique brand experiences and storytelling.

Cialona Expo

Eco-conscious exhibition solutions using circular materials and reusable components.

Expo Exhibition Stands

Premium modular and custom stands delivered with turnkey efficiency and precision.