Tech companies aren’t just shipping software anymore. They are shipping hoodies, socks, mugs, keycaps and plushies that people actually want to wear and show off. These tech brand merchandise collections quietly turn users into fans, and a strong company merch store has become one of the most effective forms of community-driven marketing.

A tech merch store is basically a mini e-commerce site dedicated to one brand’s products: apparel, accessories, desk items and occasional chaos. When it’s done well, the store feels like an extension of the product itself: same tone, same design language, same attention to detail, and the same personality you expect from product-led brands.

In this review, we’ll explore the best tech company merch stores of 2025, highlighting unique merch ideas, strong merch store UX, and brand collections that stand out. If you’re into design, technology, and, of course, fire merch, stay tuned. I’ll be diving into the ten best merch stores from top tech companies. Trust me, you’ll want to add some merch to your shopping cart.

Let’s unbox the 15 best tech company merch stores right now.

1. Figma Merch Store

– The Designer’s Playground Merch

Merch Store link: Figma Store (EU)

Figma’s merch perfectly captures the playfulness and creativity that make them a go-to for UI/UX designers. The site itself feels like an extension of their brand identity, with a clean interface and a surprisingly intuitive merch store experience.

Just like their software, the merch is all about aesthetics and usability, making it a dream for digital creators who appreciate both style and function. While browsing, I felt every piece of their wearable designer merch was intentionally designed, and not just some hoodie slapped with a logo. 

Out of all ten merch stores, Figma’s was my favourite. Most of all, I loved the interactiveness of their online merch store and I felt I could sit for hours just clicking on some random T-shirt to see what would happen, which is an example of great user experience!

This stood out for me, as many of these tech companies put all their creativity into the merch itself, leaving their store layouts feeling a bit lifeless.

2. GitHub Merch Store

– A Developer’s Dream Merch

Merch Store link: GitHub Shop

GitHub is the unofficial headquarters of the developer world, and their merch store feels like a curated hub of developer merch built for real communities: coders, engineers, and open-source builders. Even if you don’t quite understand what a repository is, you can still enjoy the charm of the Octocat mascot (fun fact: it started as a random artwork by designer Simon Oxley, who also drew the original Twitter bird).

The store leans into cosy, coder-friendly basics: hoodies, socks, caps, and even custom mechanical keyboard keycaps. It feels designed for late-night coding sessions, coffee-fuelled debugging, and anyone who one-finger types their way through life.

3. Perplexity Merch Store

– AI Meets Streetwear Merch

Merch Store link: Perplexity Supply

Perplexity AI is an answer engine built around smart search and concise knowledge. Perplexity Supply leans into subtle, lifestyle-friendly tech brand apparel that feels more like modern streetwear than corporate merch.

First, the fun part: there are sticker packs and coffee beans, which already had me sold. Beyond that, the store offers simple, modern apparel and accessories that reflect their curiosity-driven mindset. The designs are subtle, functional, and wearable in everyday life – exactly what you’d expect from a tool that quietly helps you think.

4. Zapier Merch Store

– Automation Merch with Personality

Merch Store link: Zapier Store

Zapier is known for automating workflows, but their merch store, Automatic Apparel, shows they also understand vibes. The tagline “Zapier makes you Happier” sets the tone immediately.

The aesthetic leans into remote-work energy: laid-back joggers, bucket hats, comfy tops and practical accessories. It’s easy to imagine freelancers and remote teams wearing their remote-work merch on calls, in co-working spaces, or while working from a café somewhere sunny. It’s automation culture, but relaxed.

5. Atlassian Merch Store

– Teamwork Merch in Style

Merch Store link: Atlassian Team Supply Co.

Atlassian, the force behind Jira, Confluence, and Trello, is built on the foundation of teamwork and collaboration. Their merch store, Team Supply Co., conveys their ethos that great things happen when people work together.

Their team merch designs are friendly and approachable, with pieces that feel made for actual teams, not just brand police. One moment you’re looking at “Lil’ Teammates” baby gear, and on the next page there’s a mug that says “Don’t @#$% the planet.” It’s cheeky, grounded, and very human, just like the teams that rely on their tools.

6. Miro Merch Store

– Whiteboarding, but Make It Fashion Merch

Merch Store link: Miro Shop

Miro powers collaborative whiteboarding, and it shows in their merch. The designs are bold and graphic, often inspired by their interface and sticky-note chaos.

As someone who uses Miro regularly, there’s something very satisfying about seeing the tools you use turned into graphic elements on socks, tees, or bags. The merch feels personal – like a small wearable nod to all those workshops, brainstorms, and slightly chaotic strategy sessions.

7. Google Merch Store

– The Ultimate Tech Giant’s Merch

Merch Store link: Google Merch Store

Google probably needs no introduction. Google’s merch shop remains one of the most recognisable official tech merch collections, combining playful classics with premium seasonal apparel. This is the one company that can make Crocs, umbrellas and the “no connection” dinosaur feel iconic.

The store balances playful items (dinosaur figurines, colourful socks, Crocs accessories) with more classic branded apparel and outerwear. I’ve always secretly wanted to be a Noogler at HQ in San Francisco; with this collection, you could probably at least look convincing at the front desk.

8. Webflow Merch Store

– No-Code, All Style Merch

Merch Store link: Webflow Shop

Webflow’s mission is to let designers build for the web without code, and their no-code merch mirrors the platform: simple, focused, and modern.

The product range is relatively small, but what’s there is solid. Name bottles, bags, outerwear, and basics in their signature blue. It feels minimalist and thoughtful, matching their wider brand identity. If you’re into clean lines and practical gear, you’ll feel right at home here.

9. Shopify Merch Store

– Performance With Personality Merch

Merch Store link: Shopify Supply

Just one look at Shopify Supply, and I can’t help but want everything. It’s not just a store, it’s a showcase of premium textures, 3D embroidery, and awesome tech under the hood.

Every item, from the Sprint Quarter Zip to the Moves Hat, tells the story of Shopify’s drive and the people powering it. Even exploring the 3D shop is fun; somehow, each click feels as custom-fit as the merch itself.

10. Notion Merch Store

– Productivity, But Make It Aesthetic Merch

Merch Store link: Notionware Store

At first glance, Notion’s merch designs seem simple; clean, minimal, and understated. But if you know the software, you’ll quickly recognise the genius behind them. Much like Notion itself, a workspace for notes, task management, databases, and collaboration, their merch captures the same balance of organisation and adaptability.

Much like its website states, it's more than just aesthetic company merch: it’s a personalised tribute to the most productive app on the block and an unofficial labour of love.

Even though I don’t use pens anymore, I could totally see this pencil case as a really cute makeup bag!

11. Wikipedia Merch Store

– Knowledge Meets Geek Chic Merch

Merch store link: Wikipedia Store

Wikipedia’s merch store is a tribute to every editor, fact-checker, and late-night article explorer. The collection is geeky charm turned wearable. Imagine “[edit]” tees, logo socks, clever umbrellas, and the classic “W” hat for trivia nights. 

What caught my eye? Playful desk toys and water bottles, plus surprise finds like a custom pencil kit and coloring book set. Buying here means supporting the volunteers who keep the world’s encyclopedia free and growing. It's a community-powered merch that makes every day feel a bit more connected and curious.

12. ESA Merch Store

– Space Dreams, Earthly Style Merch

Merch store link: Official ESA Shop

ESA’s official merch shop is a dream for anyone who ever looked up at the stars and wondered, Minimal tees feature rocket prints, “Space for All” gradients, and bold logos, while the navy bomber jacket and cap give serious astronaut vibes. There’s even a “Keep Exploring” notebook for any future mission notes. 

Quality, mission-driven designs make this shop perfect for makers, fixers, and thinkers. Every purchase fuels a love for exploration and discovery. It’s everyday space inspiration, ready for launch.

13. SpaceX Merch Store

– Futuristic Vision Meets Everyday Gear Merch

Merch store link: SpaceX Store

Not everyone can grasp the complexity of orbital mechanics or rocket reusability, and I definitely don’t get the nerdy details sometimes. 

But despite all that, I have to hand it to SpaceX. They channel that same epic visionary spirit into some seriously cool gear that feels like wearing a piece of the future. From cozy hoodies inspired by Starship to sleek caps and even torch lights, their merch lets you show your love for space without leaving Earth.

14. Duolingo Merch Store

– Language Learning Gets Playful Merch

Merch store link: Duolingo Store

Duolingo’s merch is pure, playful energy. Their accessories are a parade of green, from whimsical blind boxes to a stick-with-it kit for all those motivational moments. 

And the plushies? Buff Duo is both hilarious and motivational, while Lily and Zari add a dash of attitude and heart to any shelf. 

There’s even a Duolingo piano if you feel like composing a multilingual masterpiece, all proof the Duolingo store isn’t just about learning, it’s about living every quirky, colorful moment of it.

15. Framer Merch Store 

– Merch Made for Makers

Merch store link: Framer Store

Framer has always been the go-to playground for designers, developers, and anyone who loves building beautiful digital experiences. So when they finally launched their official merch store, it immediately felt like an extension of the product itself. It’s simple, modern, and very “Framer”.

The collection focuses on clean essentials: tees, hats, caps, and everyday gear designed for makers. The colour palette mirrors Framer’s familiar interface tones, and the styling sits right between creative studio energy and weekend comfort. It’s the kind of merch you can wear to a workshop, hackathon, or coffee-fuelled wireframing session without thinking twice.

With more than 500,000 monthly users on the platform, it’s exciting to see Framer step into physical products in a way that feels true to their brand.

And yes, this part is extra fun for us. The Framer Merch Store was created in partnership with Monday Merch as their official merch manufacturer and supplier. Seeing a product-led company bring its identity into the real world is always rewarding, and this launch captures what makes Framer special: thoughtful design, a strong community, and a genuine love for building things.

Wrapping It Up: What These Tech Merch Stores Get Right

Who knew tech companies had this much range? These merch stores prove that branding doesn’t end at the login screen. The best tech company merch collections become long-term community touchpoints, deepen loyalty, and turn fans into ambassadors.

The best tech merch stores:

• Reflect the brand experience you already know from the product

• Serve real communities – developers, designers, founders, space fans, language learners

• Turn users and employees into fans who choose to wear and share the brand

• Treat merch as long-term relationship building, not just a one-off campaign

There’s something very satisfying about using a tool all day and then wearing it, sipping from it, or seeing it on your desk. It blurs the line between “work” and “life” in the nicest way, especially when that work involves creativity, problem-solving, and collaboration.

Now if you’ll excuse me, I have some “research” (and probably impulse buying) to do.

Frequently Asked Questions: Tech Company Merch Stores

What is a tech company merch store?

A tech company merch store is an online shop with official brand merchandise, including apparel, accessories, toys, lifestyle items, and stationery.

Why do tech brands invest so much in merch?

Merch stores build community, deepen brand loyalty, and create constant visibility in the real world. They’re also a relatively low-cost form of ongoing marketing: people buy and wear the brand voluntarily.

What makes a good tech merch store experience?

A strong store has clear navigation, thoughtful product photography, simple sizing and shipping information, and a design that feels consistent with the product itself. It should be easy to browse, fun to explore, and painless to check out.

How do these merch stores use design to reflect their products?

Most of the brands on this list mirror their interface, brand colours, icons, or mascots in their physical items. Figma, Miro, Notion and Duolingo are especially good examples of this product-to-merch translation.

Are tech merch stores only for employees?

Not at all. Some collections are employee-only, but most of the stores in this guide are open to the public. They are exclusive brand collections used by fans, customers, or people who just like the aesthetic.

What can my company learn from these merch stores?

If you’re planning your own company store, use these brands as inspiration for:

• Clear positioning and personality

• A limited but well-curated product range

• Strong visual language

• Good UX and clear product information

And if you need support with producing and shipping merch for your team, Monday Merch can handle everything from design to production and global fulfilment.