Macs to Merch: Apple’s Surprising 1986 Clothing Line

In 1986, Apple released “The Apple Collection,” a genuine catalog of Apple-branded merchandise, featuring a line of clothing, accessories, and lifestyle items.

During that time, both Steve Jobs and Wozniak had resigned from the company, leading Apple to navigate the following years in a state of uncertainty. The company struggled to gain market traction as formidable competitors like IBM and Microsoft dominated with more cost-effective and commercially appealing computer offerings. Although the initial release did not enjoy runaway success, this vintage clothing range has gradually gained popularity, aligning with the contemporary embrace of tracksuits and retro-inspired T-shirts as wardrobe staples.

The debut collection boasted a curated selection of accessories, ranging from beach towels and coffee mugs to watches, umbrellas, and even wind sails for the adventurous sailboat owner. Apple collaborated with outdoor heavyweights Patagonia and The North Face, adding a touch of rugged flair to the lineup. 

As we delve into Apple's archives, these forgotten threads reveal a playful side to the tech giant, a whimsical journey into a time when Apple blended Silicon Valley with runway chic. Examining the collection is like traveling 30 years into the past! Those baseball caps, the accessories, the neon graphic prints are what we would consider true vintage pieces. In the ever-evolving world of tech, one thing's for sure – Apple's fashion experiments are anything but ordinary.