How ADB SAFEGATE built a global merch programme with Monday Merch

ADB SAFEGATE is the leading global provider of airside technologies, founded in Belgium over a century ago. As Global Marketing Director Ilya Burkin puts it: “No one sees what we do, but everyone uses us. Every time you land or take off at an airport and you see the lights, that’s us.”

With teams across Europe ordering merchandise independently, keeping the brand consistent had become a struggle. “Previously, the whole management of our merchandise was a mess, which led to inconsistency in branding, and that was the reason we went to work with Monday Merch,” says Ilya. Sustainability mattered just as much. “A big aspect of our work is sustainability and environmental impact. The fact that Monday Merch provides sustainable merch played a big role in choosing.”