Success Story
How Multiplier turned merch into one global system
Multiplier hires, pays and manages talent in more than 150 countries, so its brand has to show up everywhere its people are. Since December 2025, Monday Merch has run its Merch as a single system across four regions, covering Employee Gifts, field events and team kits.
Multiplier
shipments completed
destination countries
programs running in parallel
Programmes running in parallel
About Multiplier
Events & Exhibitions
Multi-location Shipping
Merch Platform
Multiplier is a global employment platform that lets companies hire, pay and manage people almost anywhere without setting up a local entity. Founded in 2020 and headquartered in New York, it covers Employer of Record, Contractor of Record, global payroll, immigration and localised benefits.
The company sums up its position in one belief: talent should matter more than geography. That belief runs through the product, the brand and the merch.
The Challenge
Multiplier does not have one home office, and it does not have one merch owner either. Social, communications and growth marketing all need it, alongside regional HR teams running their own employee moments.
That makes one-off ordering expensive and slow. Once the internal collection launched, requests came in faster than stock could support, from teams wanting items for themselves, for partners and for clients.
The products had to clear a high bar too. The team did not want the usual conference giveaway. They wanted items good enough to survive the flight home and stay in use.
David Gales
Head of Growth Marketing, Multiplier
“It should almost feel like you would be proud to take that to the grocery store with you, and take it to the beach.”
What we did
We run Multiplier’s merch as one system across four regions. Production, warehousing and fulfilment sit in the EU, the US handles local event and employee merch, India covers high-volume employee gifting, and China gives us direct sourcing for custom and scaled programmes.
That model carries three programmes at once: mid-year employee gifting worldwide, event merch across the EU, the US, the UK, Australia and China, and team kits for a distributed group produced locally and fulfilled internationally.
The Result
The ordering data backs the instinct. Portable, useful products consistently outperform novelty items. The most ordered pieces are the ones people can carry, led by stickers, the Premium Oversized T-Shirt, laptop camera covers, earbuds and the employee box.
At events, the pattern is the same. Small, wearable items move fastest.
“The socks just went crazy, and that was a really popular item.”
Apparel does the recognition work.
“The orange shirts were a really nice touch at one of the events, just because they were recognisable.”
For the team on the stand, the aim is people who feel comfortable representing the brand in front of customers.
“The cardigans are super nice to wear as a team, and they also make us look relatively trendy and fashionable.”
Not every winner was predicted. We pushed to add a cleaning spray set to a run, and the reaction was lukewarm.
“I was wrong, you were totally right. I used mine today, even to clean my screen and my phone.”
Three hundred units have been ordered since.
Try Monday Merch
Ready to create merch your team actually wants to wear?
Explore freely
Free designs within 24 hours
No commitment
![](data:image/svg+xml,<svg display="block" id="2694906554" role="presentation" viewBox="0 0 20 20" xmlns="http://www.w3.org/2000/svg"><path d="M 13.809 5.709 L 9.215 10.302 C 8.969 10.548 8.559 10.548 8.285 10.302 C 8.039 10.04 8.039 9.633 8.285 9.372 L 11.758 5.9 L 0.656 5.9 C 0.296 5.895 0.005 5.604 0 5.244 C 0 4.888 0.3 4.587 0.656 4.587 L 11.758 4.587 L 8.285 1.115 C 8.039 0.853 8.039 0.446 8.285 0.185 C 8.546 -0.062 8.954 -0.062 9.215 0.185 L 13.809 4.779 C 14.055 5.04 14.055 5.447 13.809 5.709 Z" fill="rgb(41, 41, 49)" height="10.486084353713828px" id="R_60I0zIz" transform="translate(3 5)" width="13.993584353713828px"/></svg>)