Branded Merch Store & More for the European Space Agency
With interest in space exploration spanning across Europe and internationally, ESA needed a structured way to offer branded products to its supporters. Fanny le Bruchec shares how partnering with Monday Merch helped bring ESA’s vision to life through a streamlined system for managing and distributing merchandise.
Fanny Le Bruchec
Merchandising Officer
About ESA
The European Space Agency (ESA) is Europe’s gateway to space. Founded in 1975, ESA is an intergovernmental organisation dedicated to the peaceful exploration and use of space for the benefit of all. With 22 member states, ESA coordinates scientific missions, Earth observation, satellite navigation, and space exploration initiatives. From developing cutting-edge technology to enabling global cooperation, ESA plays a leading role in advancing space science and innovation.
When the European Space Agency (ESA) set out to evolve its merchandise offering, it had two goals: build a seamless, scalable experience for its global fanbase and streamline internal distribution to its network of employees and partners. With Monday Merch, they found a long-term partner capable of delivering both.
A Brand Store Built for Earth and Beyond
From design development to pricing and sample approvals, Monday Merch worked closely with ESA across every phase of the project — guiding them through catalogue creation, warehousing and inventory setup, EU-wide fulfilment, and international shipping logistics. This multi-year partnership has been built to support ESA’s global reach, internal efficiency, and long-term brand strategy.
Together, we launched two new ESA merchandise stores:
A B2C brand store serving space enthusiasts across the globe
A B2B wholesale portal for museums, science centres, and ESA retail partners
On-the-Ground Logistics Across Europe
Beyond e-commerce, Monday Merch handles full production and distribution for ESA’s six official physical stores in France, Germany, Italy, the Netherlands, and Spain — ensuring consistent quality, stock availability, and brand cohesion across every location.
Real-Time Data, Smarter Collections
Through ongoing monitoring of sales and operational performance across both online stores and physical shops, we help ESA shape what’s next — from new capsule collections to mission-specific drops. Currently in the pipeline: merchandise for the Ignis and Ariane missions, and a globally inclusive “Space for All” collection.
A Scalable System for Thousands of ESA Touchpoints
With 6,368 employees, partners, and fans to serve, the scale of the system matters. Together, we’ve not just built a merch store — we’ve created a flexible, data-led ecosystem that supports ESA’s mission to make space exploration accessible and exciting to all.
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Merchandising Officer
