Customer Story
How Fastenal uses onboarding merch to welcome new hires
Effective onboarding is crucial, as it leads to 82% higher retention and 70% more productivity. Maria Kama, marketing and talent acquisition manager at Fastenal, explains how Monday Merch's service made it easy to create custom welcome boxes for new hires.
Fastenal
Higher retention
More productivity
New design delivery
Years among existing employees
The challenge
Employee Onboarding
Christmas Gifts
Merch Platform
Fastenal simplifies and secures the supply chain for a vast range of industrial products, helping business partners create more value, more efficiently. Effective onboarding matters: it leads to 82% higher retention and 70% more productivity. Maria Kamka, Marketing and Talent Acquisition Manager, had already worked with us on Christmas gifts and enjoyed the experience, so when Fastenal decided to create welcome boxes for new hires across Europe, she came straight back.
What we did
We created onboarding boxes with premium products that new hires receive on their first day: a water bottle, notebook and pen among the goodies. A dedicated merch consultant takes care of all wishes, requests and orders, making sure everything is delivered on time. And through our platform, Maria can access all previously ordered products, view order history, and get new products with a fresh branding design delivered within 24 hours.
Maria Kamka
Marketing and Talent Acquisition Manager
“The bottle from the new hire welcome boxes became so popular that even the seasoned employees are wanting one!”
The result
The onboarding box is received very well across Europe: quality products and a warm gesture that makes new hires feel genuinely welcomed on day one. The clearest sign of success: the water bottle became so popular that even employees with five or more years at Fastenal are eager to get one.
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