How NOWN Created Custom Branded Jackets with Monday Merch
Design-led and detail-obsessed, NOWN partnered with Monday Merch to bring their brand identity to life through a bespoke run of custom chore jackets for their Amsterdam-based team.
Jason Gillette
Founder & CEO | NOWN
About NOWN
NOWN is an architectural product manufacturer based in Amsterdam, Netherlands. Simply Elevated is their guiding principle: elevated design that is simple to install. With a multidisciplinary team of architects, designers, engineers, and artists, NOWN bridges the gap between design intent and manufacturing capabilities, creating groundbreaking products for spaces used by brands like Microsoft, Nike, and On Running.
Merch that matches the brand
For a team so focused on discipline, detail and design, the workwear needed to feel like a natural extension of their world. NOWN came to Monday Merch with a clear vision: a custom chore jacket that could represent the brand both inside the studio and out in the world.
The process started with samples. Two unbranded AS Colour Chore Jackets were ordered first, giving the team a chance to validate the fit and feel of the product before committing to a full run. Once confirmed, the design work began in earnest.
Getting the details right
NOWN's approach to the jacket design was exactly what you would expect from a precision manufacturing company. Artwork was supplied as a final approved file. Colour was specified exactly, down to the hex code. Placement and scale were reviewed via mockup and render before a single jacket went into production. Only after every detail was signed off did the order move forward.
The result was 36 custom black AS Colour Chore Jackets, printed with NOWN's “Proceed With Comments” branding, complete with GPS coordinates, contact details, and the NOWN logo. The kind of jacket that doubles as a statement.
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