Selecting the ideal conference swag can be challenging, given the multitude of choices available. In the evolving landscape of events, where both virtual and in-person formats are important, it's crucial to choose promotional items that stand out and make a memorable impression. Effective swag not only reflects the quality of your brand but also resonates with your audience, whether they are attending virtually or in person.

To help you navigate this process, we've put together a curated list of top swag ideas tailored for various types of events and audience preferences. Explore these creative options to find the perfect items that will elevate your brand's presence and engage your attendees.

Tips for Choosing the Perfect Conference Swag

1. Focus on Everyday Usability

Select items that your attendees can integrate into their daily lives. Practical, everyday items are more likely to be used, which means more brand exposure for you.

2. Think Home-Friendly

Consider swag that enhances life at home. From kitchen gadgets to cosy blankets, home-friendly items are often appreciated and used regularly, keeping your brand front and centre.

3. Know Your Audience

Tailor your swag to the type of event and the attendees. A tech conference might call for innovative gadgets, while a wellness retreat might benefit from relaxation-themed items.

4. Food and Snacks

Long conferences can be exhausting. Offering snacks at your booth can draw in crowds, provide relief, and make your brand memorable.

40 Unique Conference Swag Ideas

1. Custom Lanyards

Lanyards are essential for holding conference badges and provide a great opportunity for branding. They are practical for the exhibitors as well as for the visitors, ensuring your brand is visible throughout the event.

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2. Portable Power Banks

Power banks are highly valued for keeping devices charged on the go. Branded power banks offer both utility and constant visibility for your brand also after the event. 

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3. Branded T-Shirts

T-shirts are a classic choice for conference swag. Opt for high-quality materials to ensure comfort and create a lasting impression. Choose a bold colour or design that fits your branding to stand out even more.

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4. Branded Sweater

A branded sweater is a cosy and stylish giveaway that attendees will appreciate both during and after the event. Wearing it at the event provides excellent visibility for your brand, while its quality and design ensure comfort and warmth. 

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5. Custom Stickers

Stickers are a fun and cost-effective giveaway. They can serve as a memorable reminder of your brand and are popular among attendees. TIP: Go for a cool design or a holographic print that people can add to their laptop.

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6. Branded Candy

Candy provides a sweet treat during long conference days. It’s a great way to engage attendees and add a personal touch to your swag. Go for example for cookies, candies or chocolates!

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7. Custom Branded Drinks

Offering branded beverages or drink pouches helps keep attendees refreshed and offers an additional promotional opportunity.

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8. Personalised Umbrellas

Umbrellas are a practical giveaway, especially for events in countries with unpredictable weather. They offer both utility and increased brand visibility.

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9. Branded Caps

Caps are perfect for sunny days and provide excellent visibility for your brand. They are a popular and practical choice for attendees and exhibitors alike. Adding a cool logo or a catchy phrase will make them wearable for visitors even after the event!

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10. Custom Socks

Unique and comfortable, custom socks are a standout swag item that combines style with functionality. TIP: Personalise them in your brand colours with an all over logo print.

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11. Pop Sockets

Pop sockets are trendy accessories for smartphones that provide practical use. A pop socket offers a comfortable grip for extra hold, a functional stand, and a selfie holder.

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12. Branded Tumblers

Tumblers are ideal for both hot and cold drinks. They offer ongoing brand visibility and are a practical choice for attendees.

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13. Custom Tote Bags

Tote bags are versatile and practical, perfect for carrying other swag items or for daily use. They provide ample branding space. TIP: Add some other goodies to the tote bag and give it away as a goodie bag at the conference.

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14. Branded Coffee Mugs

Coffee mugs are a timeless choice for swag. They are useful for daily routines and keep your brand in constant view.

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15. Luggage Tags/Straps

Branded luggage tags and straps are practical items for travellers. They ensure your brand is seen by many people and are a useful addition to any conference swag collection.

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16. Charging Cables

Custom charging cables fit all kinds of devices, making them a must-have for attendees constantly on their phones or laptops.

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17. Portable Bluetooth Speakers

Bluetooth speakers are perfect for tech enthusiasts, providing practical and high visibility for your brand. Since they are a bit more expensive, ensure their quality matches your brand's image.

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1. Desk Organizer

A desk organiser helps keep attendees' workspaces tidy, enhancing productivity and ensuring your brand is seen every day.

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1. Travel Adapters

Ideal for attendees on the go, branded travel adapters ensure that their devices stay charged no matter where their travels take them. It’s a thoughtful, functional gift that reflects your brand's understanding of an audience on the move.

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