Most onboarding kits get opened once and forgotten.

New hires receive a box of branded items, say thank you, and move on. But the best onboarding kits do something different. They create a strong first impression, make employees feel part of the Company, and get used long after day one.

In this guide, you’ll find 25 employee onboarding kit examples from top companies, along with practical ideas you can use to build your own employee welcome kit. Whether you're onboarding remote hires or in-office teams, these examples show what works, what gets used, and how the right new hire kit can strengthen Company Culture from day one.

25 Onboarding Kit Examples at a Glance

Here’s a quick overview of the onboarding kit examples featured in this guide:

1. BCG

2. Canon

3. Brooks

4. Google

5. Meta

6. L’Oréal

7. Shopee

8. Aimbulance

9. Just Eat

10. Uber

11. Wrike

12. DigitalOcean

13. SEGA

14. Element Three

15. Ogilvy & Mather

16. Rocket Genius

17. Boxer Property

18. Percolate

19. Boxed

20. Deloitte

21. Apollo

22. Branch

23. Similarweb

24. Slack

25. Nike

What Makes a Great Employee Onboarding Kit?

A great onboarding kit is more than a box of branded items. It should help new hires feel welcome, reflect your Company Culture, and include useful products they will actually keep. The strongest employee welcome kits usually combine three things: practical daily-use items, thoughtful branding, and a sense of personality.

That can mean something simple, like a notebook, pen, and water bottle presented beautifully. Or it can mean something more tailored, like a wellness-themed new hire kit, a work-from-home pack, or a branded apparel bundle. The goal is not to include as many products as possible. The goal is to create a strong first-day experience that helps employees feel prepared, appreciated, and connected.

What to Include in an Onboarding Kit for New Employees

Before diving into the examples, it helps to know what usually works well in an onboarding pack. Common onboarding kit items include:

Welcome Card

Make sure that a customised welcome card featuring the Company’s logo and a thoughtful note with the new hire’s name on it is present in the box.

Apparel

High-quality apparel, like a branded sweatshirt or t-shirt will make your new recruit feel right at home. The trick is to use good quality products that people actually wear.

Desk Accessories

Desk accessories like branded desk organisers, or desk calendar with the Company’s logo ensures that their desks look great from day one, encouraging productivity.

Branded Drinkware

Include branded drinkware such as water bottles or tumblers. These practical and stylish items promote your Company branding and help foster a positive Company Culture.

Tech Accessories and Tech Gadgets

Practical tech accessories and tech gadgets, such as wireless chargers or headphones, help new hires start their work effectively and reinforce a modern Company Culture.

Office Essentials and Office Supplies

Providing office essentials like notebooks, pens, and other office supplies ensures new employees are equipped from day one and fosters a sense of belonging.

Wellness Products and Essential Oils

Wellness products, including essential oils, promote relaxation and well-being, contributing to a positive onboarding experience.

The best onboarding kits balance usefulness with brand identity. A practical item gets used. A thoughtful item gets remembered. The strongest kits do both.

25 Real Employee Onboarding Kit Examples from Top Companies

If you still have no clue on how to start, and you need more inspiration, here’s a list of new-hire welcome kit examples of different companies.

Some boxes are more creative containing some unique items, while others are more traditional.

The important thing is that the boxes capture the spirit of their Company with the design and product choices!

The best onboarding kits reinforce brand identity through the strategic placement of logos on items like tumblers, notebooks, and tech gadgets, and thoughtfully reflect the brand's culture by aligning with core values such as Sustainability and well-being.

BCG Onboarding Kit 

The consulting firm BCG welcomes new team members with a set of clear and aesthetically pleasing branded Merchandise.

Each item, including the water bottle, cotton tote bag, insulated coffee cup, pen, and notebook, features the Company logo to reinforce brand identity and ensure consistent brand recognition.

With some mints and hand sanitizer gel, their talents are all set for their first client meeting. This kit is designed to ensure that new hires feel prepared and professional from their first day.

Canon Onboarding Kit

Canon’s welcome kit stands for its precision: starting from the box designed as a camera. The strategic placement of the Company logo on the box and each branded item reinforces Canon's brand identity, ensuring consistent brand recognition from the very first day.

Each branded Company swag is placed perfectly in the box, including a polo shirt, pen drive, pencil, notebook, set of stickers, and other high-quality items.

This meticulous attention to detail mirrors Canon’s reputation for excellence in imaging and optical products.

Brooks Onboarding Kit

Ready to be part of the Run Happy Team? Brooks offers a full running kit to encourage their new employees to focus on fitness and active lifestyles.

The box contains various printed t-shirts, a hat, and different sporty items. This aligns with Brooks’ brand ethos of promoting health and happiness through running, and reflects the Company's mission and values by fostering a sense of belonging and reinforcing their commitment to wellness.

Google Onboarding Kit

The playful and practical items in the “Noogler Welcome Kit” feature a design that reinforces Google's brand identity, mirroring Google’s innovative culture and encouraging creativity and collaboration among newcomers.

This onboarding kit contains a pair of polka-dot socks, a t-shirt, a tea mug, and a plastic water bottle. These items are designed to make new hires feel part of the Google family while promoting a fun and engaging work environment.

Meta Onboarding Kit

With items showcasing the new branding and prominently featuring the Company logo to reinforce Meta's brand identity, Meta’s kit serves not just as a welcome gesture but also as a symbol of the Company’s evolution, inviting employees to be part of its new chapter.

The welcome kit includes comfortable items perfect for work-from-home employees, designed to make them feel part of the team even when they are away from the office.

L'Oréal Onboarding Kit

L’Oréal opted for a self-care pack that reflects the brand’s Culture and Company's values, encouraging new employees to prioritise their well-being as they join the Company.

The kit includes Wellness products as part of the self-care pack, supporting health and relaxation from day one.

All items that the Company chose for the onboarding process are eco-Sustainable from the water bottle to the tote-bag. This reflects L’Oréal’s commitment to Sustainability and employee well-being.

Shopee Onboarding Kit 

The signature orange hue and prominent Company logo on Shopee’s welcome kit reinforce the brand’s identity, visually communicating the brand’s energetic and dynamic Culture and making new hires feel immediately integrated into the Company’s vibrant community.

The box contains a t-shirt, tote bag, notebook, pen, and a leather ID tag holder, each featuring the Company logo to strengthen brand recognition and consistency.

These items are both practical and stylish, ensuring that new employees are well-equipped and proud to represent Shopee.

Aimbulance Onboarding Kit

This box is replaced by an alternative plastic bag, which contains a water bottle, notebook, and pens.

However, the best part is the “Care Book,” a guide book with 100 tips for everyday work life, from how to set up meetings to where to find cookies.

This thoughtful inclusion adds a personal touch to the onboarding kit, showing Aimbulance’s dedication to supporting its employees’ daily work-life needs.

Just Eat Onboarding Kit

The choice to use recycled materials for the welcome kit’s items reflects the Company's values by demonstrating Just Eat’s dedication to Sustainability, aligning new employees with the Company’s environmental values from day one.

Best Merch item: the “cutting edge” to cut pizza ❤️‍🔥 🍕

Uber Onboarding Kit

By providing a mix of branded wearables and practical items, Uber’s welcome kit remains minimalist, with the kit’s design and prominent Company logo reinforcing Uber’s brand identity.

This kit includes a hoodie, a hat, a pen drive, a notebook, a pen, and a backpack equipped with drawstrings. The minimalist design and functional items reflect Uber’s efficient and modern approach to business.

Wrike Onboarding Kit

Offering a well-rounded onboarding kit that includes employee welcome gifts, along with celebrating significant hiring milestones, Wrike emphasises its value on employee recognition and creating a welcoming, inclusive atmosphere for every new team member.

New hires are welcomed with a complete kit that features a cotton tote bag, a t-shirt, a pair of socks, a mug, a planner, a pen, and a pencil.

DigitalOcean Onboarding Kit

DigitalOcean is one of the most popular hosting providers in the world. Their way of welcoming new hires doesn’t go unnoticed.

They attach balloons to the desks of new employees, and they give them packs of t-shirts, huge funny plush slippers, and metal water bottles, along with Office Essentials and Office Supplies to help new hires feel prepared.

SEGA Onboarding Kit

Adding a touch of nostalgia to our list of employee welcome kit ideas, the Japanese video game company SEGA offers its new hires a set of bags, notebooks, a water bottle, a sticker, some comics and, the icing on the cake, a portrait of the iconic Sonic.

This unique and playful kit reflects SEGA’s rich history and beloved gaming Culture, while the strategic placement of SEGA logos on the Merchandise helps reinforce the Company's brand identity.

Element Three Onboarding Kit

Another good example of a new hire welcome kit comes from Element Three, an American marketing agency.

Its mascot, an elephant, along with the Company logo, is nicely represented in a colour coordinated set that contains stickers, a t-shirt, a pendant, a pen, notepads, and a water bottle, all reinforcing Element Three's brand identity. Here the main character is the mascot.

If your Company has a mascot this box is the perfect inspo for you!

Ogilvy & Mather Onboarding Kit

This Company is one of the most well-known marketing and PR agencies in the world. Their onboarding kit stands out to be very stylish and aesthetic.

The new hire is welcomed with an exclusive copy of a secret red book, written by David Ogilvy, the founder of the Company. This book isn’t available in stores, and you can only get it if you work at the agency. 

Ogilvy uses a very good method to increase loyalty, starting from an employee’s first steps in the Company. 

Rocket Genius Onboarding Kit

The inclusion of a glass as a piece of branded drinkware, along with typical swag items, adds a personal and celebratory touch, welcoming new hires to the team in a manner that suggests they are valued and a reason for celebration.

The rest of the items are a cap, a jumper, a t-shirt, a mug, and various stickers. This kit combines practicality with a festive spirit, making new hires feel special. Great welcome kit by Rocket Genius.

Boxer Property Onboarding Kit

Choosing branded drinkware—a stainless travel tumbler featuring the Company logo—for their welcome kit, Boxer Property adds a unique and practical element that sets their onboarding experience apart, promoting utility and brand visibility in everyday use.

Their welcome kit also contains a formal polo instead of a typical t-shirt, a notebook + pen and some funny customised cards.

Percolate Onboarding Kit

Marketing technology Company Percolate takes the onboarding kit tradition to another level.

Before their initial day, new employees receive a welcome box that includes notebooks, pens, a mouse pad, and a stainless water bottle.

In addition to the other items, Percolate decided to include homemade granola for its new employees! This combination of practical items and personal touches helps new hires feel valued and well-prepared.

Boxed  Onboarding Kit

The Company delivers wholesale goods and products in boxes.

So of course their new employee welcome kit is packaged in their signature box, which is a smaller version than the one that Boxed clients are familiar with.

The box contains various colourful items for the Office desk, including Office Essentials such as sticky notes.

Deloitte Onboarding Kit

Deloitte wants to distinguish itself as a Company that takes care of its employees with its welcome pack, which includes Wellness products and ergonomic desk accessories.

It contains an anti-stress ball, as well as an elastic band to relax during difficult moments, branded drinkware in the form of a water bottle, a pen, and a notebook.

This thoughtful welcome kit shows Deloitte’s commitment to employee well-being and productivity.

Apollo Onboarding Kit

Apollo, on the other hand, ensures its new hire has enough time to relax. The box contains a fluffy and warm wearable blanket perfect for a cosy reading session!

This unique item reflects Apollo's focus on comfort and employee satisfaction, ensuring new hires feel welcomed and cared for.

Branch Onboarding Kit

Branch is a mobile marketing service that was founded in 2014.

They decided to welcome their new hires with all the Merchandise displayed on their desks: the clothes are folded, and the poems, notebooks, water bottles, and books are geometrically displayed.

This visually appealing setup makes new hires feel appreciated and excited to join the team, while the branded items featuring the Company logo help reinforce Branch's brand identity.

Similarweb Onboarding Kit

Similarweb took the same decision as the Company mentioned above, deciding to display all the Merch on the desk.

The new hire is welcomed with a classic onboarding kit: branded t-shirt, socks, pen, chocolate, and a backpack.

This simple yet effective approach ensures new hires feel ready and motivated for their new role.

Slack Onboarding Kit

Slack’s onboarding kit mirrors its playful and collaborative Culture with a vibrant laptop sleeve, branded drinkware in the form of an insulated drink bottle, a customized “My Paper HQ” notebook, and a candle labelled “A job well done.”

The welcome cards, which include a welcome note, and the candle add a personal touch, while QR codes for Resources complete the set, helping new hires feel supported and inspired from day one.

Nike Onboarding Kit

The athletic spirit of Nike shows through in its onboarding kit, welcoming new hires with a sleek messenger bag, a drawstring pouch, a branded mug, and a Jordan notepad.

Collector pins, vibrant stickers, a shoehorn, and engraved keychains featuring the Company logo complete the set. This kit reinforces Nike’s brand identity, reflecting its Culture of performance and bold innovation.

What These Onboarding Kit Examples Teach Us

Looking across these examples, one thing is clear: the best onboarding kits are not the biggest or most expensive. They are the most intentional.

They reflect the Company clearly, include items people actually use, and turn a standard welcome into a memorable first-day experience. The strongest kits do three things well:

1. They make the brand feel tangible

The best onboarding kits feel unmistakably connected to the Company, whether through colour, packaging, tone, or product choice.

2. They combine useful and memorable items

Practical products like notebooks, drinkware, or tech accessories get used regularly. A standout item adds personality and makes the kit easier to remember.

3. They create a real welcome moment

A strong onboarding kit is not just a box of products. It helps new hires feel included, supported, and part of the team from day one.

Want a 100% on-brand onboarding pack tailored to your team, budget, and locations? Talk to a Monday Merch specialist to get a curated kit shortlist and free designs in 24 hours.

Why Create An Onboarding Kit for New Employees?

A new hire onboarding kit helps employees feel welcomed, supported, and prepared. It can ease first-day nerves, communicate Company Culture, and reinforce a sense of belonging early in the employee journey.

It also helps in practical ways. A well-curated onboarding pack gives employees useful tools they can rely on immediately, while also making the Company feel organised and intentional.

For remote employees in particular, a welcome kit can help bridge distance and make the Company feel more tangible from day one.

A thoughtful gift in the form of a new employee welcome kit serves as a warm gesture of hospitality, instantly making new employees feel valued and part of the team.

Measuring the Effectiveness of Onboarding Kits

Creating a memorable welcome gift set is just the first step—knowing how well it works is what truly sets top companies apart.

Measuring the effectiveness of your onboarding kits is essential for understanding their real impact on new employees and your overall Company Culture.

A good onboarding kit should do more than look impressive. It should positively influence employee experience.

To measure that, track a few signals over time:

Track Early Engagement

To see if your onboarding kit is hitting the mark, look at how quickly new employees feel integrated and involved during their first weeks. For example, monitor retention rates among new hires—are employees who receive a welcome kit more likely to stay and thrive within your Company?

Collect Feedback

Collect feedback directly from new employees through surveys or informal check-ins, asking how the onboarding kit influenced their first impressions and sense of belonging.

Review Retention Trends

Over time, compare retention and satisfaction patterns to see whether onboarding improvements are having an impact.

Observe how quickly new team members integrate and participate in Company activities. Are they more engaged, enthusiastic, and aligned with your Company’s mission and values after receiving their onboarding kit?

By regularly reviewing these insights, you can ensure your onboarding kits continue to provide a positive onboarding experience, strengthen employee engagement, and leave a lasting impression on every new hire.

In the end, measuring effectiveness is the key to making sure your onboarding process—and your Company—keeps getting better.

Our Welcome Kit - Merch Pack Options

After seeing what other companies do, you can take inspiration and build something that fits your own team. At Monday Merch, we create employee onboarding kits that are tailored to your brand, budget, and locations.

One of our most popular options is the Classic Merch Pack, which includes an organic cotton sweater and t-shirt, a branded notebook and pen, a ceramic mug, a stainless steel water bottle, and a generous assortment of stickers. We also offer Lightweight Starter Onboarding Packs designed to optimise shipping costs, as well as more Premium Kits that include extra items like caps, umbrellas, branded pens, and tech accessories.

Beyond preset packs, we can create any onboarding kit from scratch, including unique custom Merch, Wellness products, and snack boxes.

Want a 100% on-brand onboarding pack tailored to your team, budget, and locations? Talk to a Monday Merch specialist to get a curated kit shortlist and free designs in 24 hours.

Frequently Asked Questions about Onboarding Kits

What is an employee onboarding kit?

An onboarding kit is a curated package given to new hires that includes branded Merchandise, essential tools, and welcome materials to help them feel valued and integrated into the Company Culture from day one.

What should be included in an onboarding kit?

An onboarding kit typically includes practical items like branded apparel, notebooks, tech accessories, and a welcome message that helps new employees feel part of the Company.

What are the must-have items in an onboarding kit?

Typical essentials include branded apparel, notebooks and pens, welcome cards, drinkware, and useful desk or tech accessories.

Why are onboarding kits important?

Onboarding kits create a strong first impression, improve employee experience, and help new hires feel engaged and connected from day one.

Are onboarding kits worth it for employees?

Yes. Well-designed onboarding kits improve engagement, strengthen Company Culture, and support a positive onboarding experience.